You’d have to have been living under a rock not to have noticed the rise in popularity of craft beer over the past year.
But where do I see this trend going?
Firstly, I think we’ll be seeing an explosion of everyday IPAs. The UK has embraced craft beer, with big flavour IPAs leading the way. However most of these brews are of high ABV - great for the occasional pint but not a good session beer. I think UK craft brewers and some of the bigger players will be producing big hop flavour IPAs but at a lower ABV, 4.5 -5% for example. This is something we’ve seen happening in America and us Brits will be following suit. We stock a great new beer from Adnams which certainly fits this profile called “Ease Up IPA” which is part of their Jack Brand range.
Currently craft beer accounts of 2% of the entire beer market, this may be small but it is having an impact on our industry and shows no sign of slowing down. I believe that this market share will at least double by the end of the year – exciting times for brewers and businesses like ours – and more of the established household brewers entering the market as well as the big retailers picking up on the trend too.
17th August, from 11am
Head chef Daniel Perjesi shares his top barbecuing tips to take home and lets you in on a few secrets, too… This will be accompanied by a delicious three-course lunch in our restaurant.
£25 per person, inclusive of demo and lunch.
Please call 01394384242 or email firstname.lastname@example.org to book.